Reading Football Club

The challenge

New season, new players and a brand new line-up of kits to promote. Troubles on the ocean with Puma’s shipment meant we had to keep the expectant fans waiting a while.

The solution

Exploding powder paint gave us the ammunition for a knock-out campaign. Rolled out across the Clubs’ social media platforms for the first time, the creative also featured in The Oracle store and merchandise units at the stadium. It was pure dynamite.

What we did

  • Campaign identity
  • Photography
  • Literature design
  • Poster design
  • Digital design
  • Social media design
  • Advertising campaign
  • Architectural graphics

What they said

The team at Cream Design are a dream to work with! They provide fantastic creative support and innovative ideas for new projects season after season, the look and feel of each Reading FC kit launch is a perfect example of this.

Dara Thomas, Marketing Manager

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Boom! Shake the room

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