Cream

Pride of Reading Awards Badge Photography

Pride of Reading

Client

Pride of Reading

Deliverables

Brand identity

Logo design

Literature

Marketing collateral

Architectural graphics

The Pride of Reading Awards has grown into a hugely prestigious and, quite frankly, humbling event. It’s a celebration of the exceptional people of our town who make Reading a unique place to live and work. We’ve been on board since 2010, as part of the production team, creating branding and collateral worthy of the occasion.

Pride of Reading Awards Old Logo

Before and after

The previous Pride of Reading Awards logo alongside our redesign.

Pride of Reading Awards Logo
Pride of Reading Awards 2017 Cheque Presentation

Brand identity and logo design

Our work has grown in tandem with the Awards. From simple invitations, menus and banners for the first few years, albeit with new imagery and a refined palette, in 2014 we created a new brand look and feel. Paying homage to both the historical Maiwand Lion sculpture and the war memorial it bestrides, we’ve latterly been referencing each year’s theme within the brand mark.

Pride of Reading Awards 2017 Brand Identity
Pride of Reading Awards 2018 Brand Identity
Pride of Reading Awards 2016 Brand Identity
Pride of Reading Awards 2015 Brand Identity

Literature, marketing collateral and architectural graphics

A hero typeface is introduced each year to work alongside the brand font and colour palette. Innovative print and finishes are used across the awards invitation and collateral. Large-format banners, screens and backdrops promote the all-important award sponsors, and bring colour and personality to the event. Thanks to Dijana Capan for the awards photography shown here.

Pride of Reading Awards 2018 Invitations
Pride of Reading Awards 2018 Travelator
Pride of Reading Awards 2018 Programmes
Pride of Reading Awards 2018 Backdrop
Pride of Reading Awards 2018 Table Branding
Pride of Reading Awards 2018 Flags
Pride of Reading Awards 2017 Invitation
Pride of Reading Awards 2017 Programme
Pride of Reading Awards 2017 History Exhibition
Pride of Reading Awards 2017 Technology Pullup
Pride of Reading Awards 2017 Backdrop
Pride of Reading Awards 2016 Beer Packaging
Pride of Reading Awards 2016 Signage
Pride of Reading Awards 2016 Vase Competition Leaflet
Pride of Reading Awards 2016 Stage
Pride of Reading Awards 2016 Programme
Pride of Reading Awards 2015 6 Sheet Advert
Pride of Reading Awards 2015 Invitation
Pride of Reading Awards 2015 Biscuit Tin
Pride of Reading Awards 2015 Selfie Boards
Pride of Reading Awards 2015 Street Names Graphic

‘We’ve been working in partnership for nine years with Cream Design. Year on year their design concepts for the Pride of Reading Awards have taken our brand to new heights. They are a joy to work with, professional in their approach, delivering high quality work within deadlines. We receive compliments each year on the design of all aspects of the Awards from the launch event to the Awards Lunch, probably the ‘biggest party in town’. Thank you Cream Design for working with us to create this amazing event.’

Sally Swift, Pride of Reading Chair

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