Cream

Jacobs Illustration

Jacobs

Client

Jacobs

Deliverables

Brand identity

Brand guidelines

Literature

Marketing collateral

Architectural graphics

Award-winning Jacobs is one of Reading’s most established and trusted family-run businesses, a luxury independent jeweller, now in its third generation. Established 70 years ago, the shop specialises in diamond and gemstone jewellery, prestigious watch brands, plus all the associated services that surround them. Over the last five years, we’ve been evolving, refreshing and stretching their brand and communications.

Jacobs Old Logo

Before and after

The previous Jacobs logo alongside our evolved branding.

Jacobs Logo
Jacobs Letterhead
Jacobs Retail Shopping Bag

Brand identity and guidelines

Our new brand is an evolution of Jacob’s established identity: the logo colourways have been simplified and a refined sans serif typeface introduced to the wordmark and across materials, expressing the brand’s heritage with elegance and restraint. The branding palette now includes the J watermark and a monogram repeat pattern crafted for use across printed items, packaging and website. Marketing and brand guidelines have been updated and expanded.

Jacobs Stationery Range
Jacobs Retail Window Posters
Jacobs Marketing Guidelines
Jacobs Poster Detail
Jacobs This Is Reading Advert

Literature and marketing collateral

Across key seasonal marketing collateral, the new refined identity is embellished and, at times, contrasted with bold typography, imagery and colour palettes. From luxurious print finishes and bespoke personalisation, to impactful MailChimp assets and supersize exhibition and shop graphics, consumer engagement is maximised.

Jacobs Christmas 2017 Invitation
Jacobs Christmas 2017 Window Posters
Jacobs Christmas 2017 Window Graphics
Jacobs Christmas 2017 MailChimp
Jacobs Christmas 2016 Invitation
Jacobs Christmas 2016 Window Poster
Jacobs Christmas 2016 Invitation
Jacobs Christmas 2015 Invitation
Jacobs Christmas 2015 Exhibition Posters

Architectural graphics

As well as their Christmas exhibition and shop graphics, we’ve expanded brand messaging to the first-floor of the Jacob’s town centre store using Contra Vision, and produced bespoke raffle boxes to tie in with our logo for their 70th anniversary celebration and fundraising initiative.

Jacobs Fascia
Jacobs Clock Icon Graphic
Jacobs Workshop Windows Graphics
Jacobs Workshop Windows Graphics
Jacobs Wedding Window Contra Vision
Jacobs 70th Anniversary Rafflebox
Jacobs Christmas Exhibition Graphics
Jacobs 70th Anniversary Logo
Jacobs 70th Anniversary Charity Ball Programme

‘We’ve been working with Cream for around 5 years and find them friendly, helpful, reliable, creative and easy to work with, delivering great results. We’re a small independent business and communicating effectively is essential.’

Adam Jacobs, Director

More Like This

King Photo King Photo

Reading Abbey Revealed

Pride of Reading Awards Badge Photography Pride of Reading Awards Badge Photography

Pride of Reading

Henley Cold Press Logo Henley Cold Press Logo

Henley Cold Press