Cream

Reading FC Kit Graphic

Reading FC

Client

Reading FC

Deliverables

Logo design

Marketing collateral

Social media

Photography

Architectural graphics

We’ve worked with Reading Football Club since we were asked to redesign the club badge by Sir John Madejski. Branding and marketing in the modern game has evolved somewhat in that time as clubs make use of a wide range of media channels to convey their messages to a broad audience.

Reading FC Old Badge Design

Before and after

We redesigned Reading’s club badge when they moved to Madejski Stadium in 1998.

Reading FC Badge Design

Advertising campaigns

Marketing a similar offer to the previous season whether the team is pushing for promotion or fighting relegation is our biggest challenge as we design campaigns for replica kit, season tickets, corporate hospitality packages and Christmas merchandise season after season. We make sure fans look and engage again by telling new stories in visually compelling ways.

Reading FC Kit Posters
Reading FC Women Kit Graphic
Reading FC Kit Programme Advertising
Reading FC Kit Typography
Reading FC Kit Graphic
Reading FC Matchday Experience Poster Design
Reading FC Hospitality Brochure
Reading FC Hospitality Brochure
Reading FC Hospitality Brochure
Reading FC Hospitality Brochure
Reading FC Hospitality Menu

Social media and website graphics and print advertising

Football is a broad church and so the variety in visual style is equalled by an extensive use of media. Customer touchpoints include social media graphics, programme advertising, billboards, video screen advertising, Megastore window graphics and website advertising.

Reading FC Kit Social Media Branding
Reading FC Season Ticket Graphic
Reading FC My Town My Club
Reading FC Season Ticket
Reading Social Media Graphic
Reading FC Group & Events Logo Design

‘We can highly recommend Cream Design. They have been creating identities, advertising and printed material for Reading FC for over 20 years. Cream Design visualize and capture what we are trying to achieve extremely well. They are dedicated professionals and are instrumental partners in our continued growth and success.’

Sir John Madejski, OBE, DL

Reading FC Billboard

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