Launchpad Photography





Strategy and naming

Brand identity

Brand guidelines

Website design and build


Marketing collateral

Reading Single Homeless Project started life as a soup kitchen; 31 years later, in 2010, their role and mission had changed considerably. Although not a small charity, their low profile in the greater Reading area, particularly amongst local businesses and media, was an obstacle. Our brief was to make them more professional, raise awareness and increase both corporate funding and public donations.

Reading Single Homeless Project Old Logo

The Reading Single Homeless Project logo alongside their old brand assets.

Reading Single Homeless Project Old Assets

Strategy and naming

With changes in local Government policy and funding, RSHP needed to look at fresh revenue streams. They were also hindered by a clunky name, so we devised a series of stakeholder workshops to clarify their vision and aspirations. Giving people a fresh start underpinned their new name: Launchpad.

Launchpad Research
Launchpad Open Day
Launchpad Logo

Brand identity and guidelines

Their iconic building and its wonderful stable doors gave us inspiration for their new look. And we were only too happy to repay the favour, with a lick or six of fresh paint. Clear and comprehensive PDF guidelines help Launchpad’s staff and partners bring their brand to life.

Launchpad Doors
Launchpad Launch
Launchpad Launch
Launchpad Leaflet
Launchpad Business Cards
Launchpad Postcards
Launchpad Bus
Launchpad Brand Guidelines


increase in fundraising income since rebranding

Website design and build

A comprehensive website for Launchpad was key. Visually stimulating, it outlines the charity’s objectives clearly and concisely, integrates social media and allows staff to update content through the WordPress content management system.

Launchpad Website
Launchpad Website
Launchpad Website
Launchpad Website

Literature and marketing collateral

For the key Launchpad fundraising initiatives over the year, we’ve created event brands and assorted collateral to engage with differing audiences and help support their crucial work.

Launchpad Big Sleep Out 2019 Poster
Launchpad Carols Programme Cover
Launchpad Big Sleep Out Leaflet
Launchpad Great War Café T-shirt
Launchpad Pancake Race Advert
Launchpad Pancake Race Photo

‘Cream Design rose to this challenge unremittingly; they asked the right questions, met every deadline and responded to every challenge intuitively, proactively, imaginatively and with utmost professionalism whilst injecting proceedings with a great deal of fun and laughter. Interesting, happy people doing colourful, creative and professional work with Reading’s most demanding and discerning clients.’

Ian Caren, Chief Executive

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