Reading Football Club

The challenge

Season tickets are vital to sustaining a club’s finances. Our task was to promote the benefits, highlight the savings and increase the sales.

The solution

Success in football is not just down to the first XI. We illustrated the concept of everyone playing their part by involving the team behind the stars. Quite a few pulled funny faces so we chucked in a couple of players too. These placard-wielding portraits were used across all associated materials.

What we did

  • Brand identity
  • Logo design
  • Photography
  • Copywriting
  • Literature design
  • Poster design
  • Digital design
  • Advertising campaign

What they said

Every season we are challenged with producing new marketing campaigns for Season Tickets. From submitting the brief to receiving the final artwork, Cream Design are always supportive, prompt, attentive and original. They are a pleasure to work with.

Emma Pierce, Marketing Director

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Getting bums on seats. After all, three’s not a crowd

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Reading FC Season Tickets 2011/12 mailer animation Horizontal rule Reading FC Season Tickets 2011/12 adverts Horizontal rule Reading FC Season Tickets 2011/12 letter and season ticket animation Horizontal rule Reading FC 2011/12 digital advertising Horizontal rule Reading FC 2011/12 teamsheet Horizontal rule