Reading Football Club

The challenge

Every summer Reading Football Club launch their new kits. This season’s from Puma is based on Cruyff’s 1974 World Cup two-stripe shirt.

The solution

Unfortunately the Dutch maestro never made it to Elm Park, so we drew reference closer to home from youthful memories of collecting cards and era-defining typefaces.

What we did

  • Brand identity
  • Photography
  • Literature design
  • Poster design
  • Digital design
  • Advertising campaign
  • Architectural graphics

What they said

The team at Cream Design are a dream to work with! They provide fantastic creative support and innovative ideas for new projects season after season, the look and feel of each Reading FC kit launch is a perfect example of this.

Dara Thomas, Marketing and Events Executive

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Play your cards right. With Reading Football Club

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Reading FC New Kit 2011/12 photoshoot Horizontal rule Reading FC New Kit 2011/12 playing cards Horizontal rule Reading FC Megastore windows home kit Horizontal rule Reading FC Megastore windows away kit Horizontal rule Reading FC training wear poster Horizontal rule Reading FC squad poster Horizontal rule