Open for Art
The challenge
As the recession bites and shops fall victim, high streets and town centres risk losing their attractiveness to shoppers, visitors and residents.
The solution
Jelly, Reading UK CIC and commercial property agents collaborated with local artists and makers to utilise these blank canvases. Playing on the concept of art both bringing these empty spaces to life and the thought-provoking work showcased, we flipped over the humble closed sign.
What we did
- Naming
- Brand identity
- Logo design
- Poster design
- Architectural graphics
What they said
We loved the concept behind the Open for Art brand, simple yet memorable playing with the ideas of shops signs and helping us bring empty spaces alive again.
Share
Windows of opportunity for local artists
