Double Helix

The challenge

Double Helix is an established, forward thinking research consultancy, based in London, undertaking customised market research for healthcare clients. With more and more people joining the team, Double Helix wanted a resource to provide a greater understanding of what everyone did.

The solution

We developed the idea of a series of ‘knowledge hubs’. These would provide greater understanding and ownership of the different offerings Double Helix provide both internally and help articulate them to external clients. A series of bespoke illustrations based on medical imagery were created, which we utilised on a suite of internal posters and pop-up exhibition panels. Last out the lab was a dynamic website, complete with a rather interesting client portal.

What we did

• Brand identity
• Illustration
• Literature design
• Architectural graphics
• Exhibition graphics
• Website design
• Website build

What they said

Cream Design were very enthusiastic in generating ideas that addressed our needs, and were flexible in refining them in order to optimise the feel of the branding once we had developed the core themes – we have had lots of
positive feedback on the hubs.

Fabrice Allum, Managing Director



Knowledge is power. Or so they say

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