Before and after
The previous Beat the Street logo alongside our redesign.
Beat the Street
Client
Intelligent Health
Deliverables
Brand identity
Illustration
Brand guidelines
Marketing collateral
Print management
Website design
Social media
Animation
How do you motivate people to be more active, to walk and cycle more? Beat the Street, devised by Intelligent Health, is a game in which players use sensors called ‘Beat Boxes’ placed around a town or city to monitor the distance they travel.
Brand identity
Our challenge was to visualise the concept and encourage residents to sign up to the initiative. After putting forward a number of visuals, we settled on a whole community based identity brought to life in both printed and digital communications with illustrations by Nila Aye. This approach was agreed to be inclusive and adaptable for changing demographics from region to region.
Brand guidelines
The concept was put into practice across a wide range of materials such as posters, flyers, brand guidelines, social media messaging and event materials. We continue to design and deliver Beat the Street’s marketing collateral for every campaign, this includes print management and the logistics of distribution into hundreds of schools every year.
Programme reach
Since the rebrand, over 2 million people have played the game, walking over 15 million miles. Success in Beat the Street’s flagship campaign in Reading has led to buy-in in more than 200 locations across the UK.
2 million
players in more than 200 locations since 2013
‘When we came to Cream we had a great game called Beat the Street but no clear identity to bring it to life. The design process was dynamic and they really listened. I know that a part of the huge increase in participation in Beat the Street is down to our engaging, fun design which has been created for all platforms.’
Katherine Knight, Marketing Director
