Cream

Reading Year of Culture Brand Web Header

Year of Culture

Client

Reading UK

Deliverables

Brand identity

Literature

Marketing collateral

Website design

Architectural graphics

Reading 2016 was devised to shine a cultural light on the town, providing a platform to build and support local arts practitioners and organisations. We were brought on board as the design partner, and working with the existing logo, crafted a strong flexible identity to showcase the 12 monthly themes, experiences and events.

Reading Year of Culture Brand 6 Sheet
Reading Year of Culture Brand Banner
Reading Year of Culture Brand Banners

Brand and marketing collateral

Aiming to intrigue, engage and inform, our brand work extended across a wide range of marketing collateral. From January’s Get Fit for Culture to December’s Light Up Reading, Reading 2016 aimed to provide a cultural experience for everyone’s tastes.

Reading Year of Culture Event Flyers
Reading Year of Culture Reading Book Festival
Reading Year of Culture Half-Time Event

Website and digital design

Central to the Year of Culture was the bespoke website, which provided an online hub for event information and bookings, news updates, photo gallery for events and a platform for key partners and sponsors.

Reading Year of Culture Website Gallery
Reading Year of Culture Website Month Themes
Reading Year of Culture Website About
Reading Year of Culture Website Sliders

Place of Culture website

Following on from the success of Reading 2016, we evolved the website into a showcase for Reading’s thriving arts and cultural scene. Reading Place of Culture website features a comprehensive A–Z of Reading arts organisations, 112 and counting, links to What’s On listings and core content for both the inaugural Cultural Awards and Reading-on-Thames Festival.

Reading Place of Culture Website Homepages
Reading Place of Culture Website Homepage Section Links
Reading Place of Culture Website Reading-on-Thames Festival

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