Year of Culture
Client
Reading UK
Deliverables
Brand identity
Literature
Marketing collateral
Website design
Architectural graphics
Reading 2016 was devised to shine a cultural light on the town, providing a platform to build and support local arts practitioners and organisations. We were brought on board as the design partner, and working with the existing logo, crafted a strong flexible identity to showcase the 12 monthly themes, experiences and events.
Brand and marketing collateral
Aiming to intrigue, engage and inform, our brand work extended across a wide range of marketing collateral. From January’s Get Fit for Culture to December’s Light Up Reading, Reading 2016 aimed to provide a cultural experience for everyone’s tastes.
Website and digital design
Central to the Year of Culture was the bespoke website, which provided an online hub for event information and bookings, news updates, photo gallery for events and a platform for key partners and sponsors.
Place of Culture website
Following on from the success of Reading 2016, we evolved the website into a showcase for Reading’s thriving arts and cultural scene. Reading Place of Culture website features a comprehensive A–Z of Reading arts organisations, 112 and counting, links to What’s On listings and core content for both the inaugural Cultural Awards and Reading-on-Thames Festival.
