Reading BID 2019-24
This renewal period saw the introduction of a second BID area, the Abbey Quarter.
Reading BID
Client
Reading UK
Deliverables
Literature
Marketing collateral
Reading Business Improvement District (BID) provides an area of central Reading with services which are additional to those provided by public authorities. Our challenge was to persuade eligible businesses to back this term’s proposals.
Surveys, proposals and newsletters
We were assigned to design surveys for stakeholders, the results of which informed the BID’s proposals. Newsletters kept businesses updated and readied them for voting.
87%
of businesses by rateable value voted in favour of the Abbey Quarter BID.
94%
of businesses by rateable value voted in favour of the Reading Central BID.
‘Cream were a key partner. Their team worked tirelessly with us throughout the whole process to deliver eye-catching and memorable materials in this successful and important endeavour – in keeping with our previous positive relationship with the company.’
Bobby Lonergan, Business Improvement District Manager
