We’ve been working with Swings & Smiles since 2007. After seven years of tireless fundraising and the support of the local community, they realised the first stage of their dream with the opening of Swings & Smiles at the Phoenix Resource Centre in Newbury
The Phoenix Resource Centre, owned by West Berkshire Council, has excellent facilities and equipment which Swings & Smiles share out of its normal hours of operation. We devised an adaptable branding and signage design scheme with distinctive colourful icons. Updating the charity’s typeface allowed us to carry over the identity across a brand new website which the Swings & Smiles team can update as and when. Thanks to Phil Hardman for donating the photography.
We had a challenge opening Swings & Smiles within the existing Phoenix Resource Centre, in that we needed to establish our own unique identity that showed us to be different from all the other tenants and, at the same time, being informative and attractive to our customers. Cream Design listened to our needs and created a smart, welcoming series of signage, cleverly developing our existing branding that is exciting to all ages and abilities.