Swings & Smiles at the Phoenix Resource Centre

The challenge

We’ve been working with Swings & Smiles since 2007. After seven years of tireless fundraising and the support of the local community, they realised the first stage of their dream with the opening of Swings & Smiles at the Phoenix Resource Centre in Newbury

The solution

The Phoenix Resource Centre, owned by West Berkshire Council, has excellent facilities and equipment which Swings & Smiles share out of its normal hours of operation. We devised an adaptable branding and signage design scheme with distinctive colourful icons. Updating the charity’s typeface allowed us to carry over the identity across a brand new website which the Swings & Smiles team can update as and when. Thanks to Phil Hardman for donating the photography.

What we did

  • Brand identity
  • Illustration
  • Literature design
  • Signage design
  • Architectural graphics
  • Website design
  • Website build

What they said

We had a challenge opening Swings & Smiles within the existing Phoenix Resource Centre, in that we needed to establish our own unique identity that showed us to be different from all the other tenants and, at the same time, being informative and attractive to our customers. Cream Design listened to our needs and created a smart, welcoming series of signage, cleverly developing our existing branding that is exciting to all ages and abilities.

Derek Hardman, Executive Team

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A place to play

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Swings & Smiles print leaflet Horizontal rule Swings & Smiles photography Horizontal rule Swings & Smiles photography Horizontal rule Swings & Smiles icons Horizontal rule Swings & Smiles exterior banner Horizontal rule Swings & Smiles exterior signage Horizontal rule Swings & Smiles interior signage Horizontal rule Swings & Smiles room signage Horizontal rule Swings & Smiles floorplans Horizontal rule Swings & Smiles leaflet Horizontal rule Swings & Smiles room signage Horizontal rule Swings & Smiles environment Horizontal rule Swings & Smiles website Horizontal rule Swings & Smiles webpage Horizontal rule