Reading UK CIC

The challenge

Being a town centre business, the Reading Business Improvement District is very important to us, so when we were asked to design the campaign materials for the BID renewal we were already on board. Our job was to articulate what the BID has delivered for our neighbours and why it was important for them to vote ‘Yes’ for a 3rd term.

The solution

We created informative campaign materials on an uncoated stock. These were designed to set an understated but reassuring tone. Friendly, supportive faces, with testimonials telling of their gratitude, presented the BID’s achievements in a way in which voters could relate. The result? 81% of businesses voted in favour to renew the BID for a further five years. Great news for all involved.

What we did

  • Campaign identity
  • Photography
  • Literature design
  • Digital design
  • Email campaign
  • Event materials

What they said

Cream delivered a suite of communications tools to support the YES campaign for the renewal of the Business Improvement District in Reading. From newsletters to banners and the formal proposal document itself, Cream delivered a professional and flexible service that ensured we got the message across.

Alex Brannen, Communications Manager

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Backing the BID with a winning campaign

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