Reading Football Club

The challenge

How could we show the Madejski Stadium faithful Reading Football Club’s heart and soul?

The solution

Unearthing interesting accounts of associates of Reading FC proved easy and somewhat inspiring. First team players who grew up in the town, fans that travel from Devon for every home game and former players with celebrated Royal histories now coaching the next generation of hopefuls. We showcased their stories with down to earth photography and pared-down design, reinforcing the sincerity of the campaign.

What we did

• Campaign identity
• Photography
• Literature design
• Poster design
• Advertising campaign
• Digital design
• Social media integration

What they said

Every season we are challenged with producing new marketing campaigns for Season Tickets. From submitting the brief to receiving the final artwork, Cream Design are always supportive, prompt, attentive and original. They are a pleasure to work with.

Dara Thomas, Marketing Manager



We belong at Reading Football Club

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