Reading Football Club

The challenge

Each season we’re tasked with designing the Reading FC kit campaign. Following promotion, the club had an opening to increase their presence in the town further with a pop up retail unit in a prime location in The Oracle shopping centre. After all, a Premier League outfit need a Premier League outfit campaign.

The solution

To compete with the best players in the world, the Royals’ players would need to walk on water. We depicted them hero like, with mean and moody posturing. It went down a storm.

What we did

  • Brand identity
  • Photography
  • Literature design
  • Poster design
  • Digital design
  • Advertising campaign
  • Architectural graphics

What they said

The team at Cream Design are a dream to work with! They provide fantastic creative support and innovative ideas for new projects season after season, the look and feel of each Reading FC kit launch is a perfect example of this.

Dara Thomas, Marketing Manager

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Kitting out The Oracle

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