Pride of Reading Awards

The challenge

The Pride of Reading Awards, has grown into a hugely prestigious and, quite frankly, humbling event. We’ve been on board for five years, creating collateral worthy of the occasion.

The solution

Our work has grown in tandem with the Awards. From simple invitations, menus and banners for the first two years, albeit with new imagery and a refined palette, 2012 saw the event move to the Madejski Stadium. The London Olympics and our local sporting involvement raised the game. A bespoke typeface, illustrative Reading landscape and archive photography created a colourful backdrop to proceedings. In 2013 we crafted a new marque to celebrate the tenth year, which we utilized with considerable imaginat10n. And for 2014 a new brand look and feel was created which pays homage to both the historical Maiwand Lion sculpture and the war memorial it bestrides.

What we did

  • Campaign identities
  • Logo design
  • Illustration
  • Photography
  • Typography
  • Copywriting
  • Literature design
  • Advertising campaign
  • Digital design
  • Event materials
  • Promotional materials
  • Exhibition design
  • Signage design
  • Architectural graphics

What they said

We’ve been delighted with the Pride of Reading Awards material Cream produced. They are also an absolute pleasure to work with, speedy, punctual and really professional. Over the last five years, their ideas have elevated our brand to new levels and we’re excited to be working with them again in 2015.

Hilary Scott, Pride of Reading

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Proud as punch

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