The Third Thursday

The challenge

Arts organisation Jelly wanted an offbeat brand for their monthly Reading event, which showcases the arts in unusual environments.

The solution

Thor, after whom Thursday is named and the Norse God of Thunder, zapped the design studio. We liked the idea that the event was a little unexpected, impacting the local community in ways that they hadn’t been before. The result was received with thunderous applause, or at least the odd clap.

Thanks to Salvo Toscano for the photography.

What we did

  • Brand identity
  • Logo design
  • Illustration
  • Event materials
  • Email campaign
  • Poster design

What they said

Third Thursdays branding was a challenge, it had to work for a number of different environments and events. The image Cream produced is striking and unforgettable, providing us with a strong identity.

Suzanne Stallard, Director

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Thunderous applause. A striking identity for an art event

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