Beat the Street

The challenge

How do you motivate people to be more active, to walk and cycle more? Beat the Street, devised by Intelligent Health, is designed to do just that using sensors called ‘Beat Boxes’ placed around a town. Players can join teams to compete against other schools and businesses and monitor their progress online. Our mission was to visualise the concept and engage the general public.

The solution

We created a brand which has a whole community feel, care-free typography supporting friendly illustration brought to life in both printed and digital communications. The results have been extraordinary. This year in Reading, 23,992 people played, an increase of 63% on last year and 20% of registrations were through GP practices, demonstrating the initiative’s ability to target those who really need more exercise. Success in Reading has so far led to buy-in across the UK and in the European cities of Athens, Terni and Gdansk.

What we did

• Brand identity
• Logo design
• Campaign identity
• Illustration
• Stationery design
• Copywriting
• Literature design
• Poster design
• Website design
• Website build
• Digital design
• Social media integration
• Brand guidelines
• Event materials
• Promotional materials

What they said

When we came to Cream we had a great game called Beat the Street and a company name but no clear identity to bring either to life. I sat with the Cream team and they worked really hard to understand what we were about as a company. The design process was dynamic and they really listened. Cream have produced an identity for Intelligent Health and a product that we are really proud of. I know that a part of the huge increase in participation in Beat the Street is down to our engaging, fun design which has been created for all platforms. We now consider Cream part of our team!

Katherine Knight, Marketing Director



A health initiative with participation that is out of this world

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Poster Horizontal rule Result 1 Horizontal rule Logos Horizontal rule Card Horizontal rule Website graphics Horizontal rule Infographic Horizontal rule Result 3 Horizontal rule Banner Horizontal rule Brand Manual Horizontal rule Map Horizontal rule Reading Horizontal rule Twitter Reading Horizontal rule Twitter Lowestoft Horizontal rule Result 2 Horizontal rule Beat Box Horizontal rule